Nike is the world's leading innovator in athletic footwear, apparel, equipment and accessories. The mission is to bring inspiration and innovation to every athlete in the world. If You Have A Body, You Are An Athlete. Childhood is a time when we see our potential, not limitations. This is exactly the attitude of Nike: openness to new ideas, child-like curiosity and continued growth. Young consumers know what they want. Nike encourages them to be true to who they are and supports them in discovering new things every day.