Jordan is a premium brand of apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan brand made its debut in 1997 and has grown into a complete collection of premium athletic performance and lifestyle products. If you are doing what you love, then you focus on that, and day after day you do it better and better – because nothing else matters. Just like Michael Jordan. When nobody believed that he would win the championship cup, he got three in a row. Children are good at being persistent. They just need support: and they get it from Air Jordan.